Vehicle and fleet graphics have been used by the business community for promotion and advertising purposes for many years. However, the success of mobile advertising campaigns has led many small- and medium-sized businesses to explore the idea of having cut or printed graphics applied to their vehicles or fleet as an excellent way to gain exposure for their brands.
Statistics from the Outdoor Advertising Association of America confirm the effectiveness of vehicle wraps. One vehicle can generate 30,000 to 70,000 impressions a day. In addition, fleet advertising boosts name recognition 15 times more than any other form of advertising.
Car wrap advertising also boasts one of the lowest cost per impression ratios among all forms of advertising. These are the types of statistics that have convinced more and more businesses that car wrap advertising should be a key component of their marketing mix.
In addition to businesses, consumers now desire to reflect their individual styles on their vehicles. This personalization trend goes beyond the typical pin stripe and window graphics that are purchased off the shelf. Options for customization range from simply changing the color of the car with a wrap or creating a personal design and digitally printed wrap.
Pressure sensitive vinyl is often digitally printed with designs or company logos for full and partial car wraps. The vinyl graphics are then laminated with digital overlaminates to provide protection against normal road wear and UV rays.
The beauty of a car wrap is that, if an individual gets tired of the wrap or graphic design or a company rebrands, wraps can easily be removed and the paint on the car will look virtually the same as the day it was installed. Pricing for creating a personal graphic design and installation varies depending on the vehicle and the size of the graphic.
